Carlton and United Breweries are prepared to buy each of the 13 million Australian adults a beer if the Australian national cricket team wins the Ashes series!
One of their beers – The Victorian Bitter (VB) is an official sponsor of the team.
“We’re going to buy the biggest round in Australian history,” VB’s senior brand manager Craig Maclean said at the Sydney Cricket Ground yesterday. “VB is urging all Aussies to get behind the team as they fight to reclaim Aussie pride and what’s rightfully ours – the Ashes.
The series will take place in Australia over the next couple of months, and if Australia wins, a “VB Shouts the Nation” voucher will be printed in 4 newspapers on Saturday, January 8th: “The Daily Telegraph,” “Herald Sun,” “The Courier Mail,” and “The Advertiser.” The voucher will also be printed in Sunday, January 9th’s “The Sunday Times” paper.
The series is taking place in England, where the home team has won the last 2 titles, so Australia is looking to break this cycle and beat them on their own grounds. I know who I’m rootin for!